A forward-deployed applied AI team
We agentify your enterprise.
We're forward-deployed applied AI engineers, embedded in your business, not a shrink-wrapped SaaS vendor. We build the specific AI use cases your CX, CRM, ERP, LMS, custom software, and systems support actually need, then stay on to run and support them. You own 100% of the source code from day one. Serving enterprises across the UAE, Saudi Arabia, Qatar, and the wider Middle East, plus India and Egypt.
Who we are
A forward-deployed applied AI team that stays after go-live.
Sinapsis Apps agentifies the parts of an enterprise that usually get bought separately and integrated badly: the customer experience layer, the CRM, the ERP, the training platform, the custom software that glues them together, and the network and hardware they all run on. We embed with your team and build the AI use cases specific to how your business actually works, not a generic product.
One team designs it, one team builds the agents and workflows that run it, and the same team supports it after launch so nothing falls into the gap between vendors pointing at each other.
How we agentify
Agents run the use case. Your people run the business.
Every use case we build carries the same three layers, so the AI does the repetitive execution and your team spends its time where a human actually needs to decide.
AI agents
Run the defined workflows end to end in the background: ticket triage, collections follow-ups, invoice matching, reporting. Work keeps moving overnight and on weekends, and your team steps in only where a call needs to be made.
Co-pilots
Sit inside the tools your people already use, drafting the response, surfacing the next best action, and doing the lookup so they don't have to, turning every employee into someone who moves at agent speed.
Digital twins
A live model of a process, customer, or asset that agents and people work from together, so decisions get made on what's actually happening right now, not last month's report.
What we deliver
Agentic CX
Contact center platforms, omnichannel support, and customer journey design that make every interaction feel like one conversation.
Explore CX 02 CRMAgentic CRM
Sales, service, and marketing CRM implementations built around how your teams actually sell and support not the vendor's default workflow.
Explore CRM 03 ERPAgentic ERP
Finance, supply chain, HR, and operations on one backbone implemented, migrated, and integrated without disrupting the business that depends on it.
Explore ERP 04 LMSAgentic LMS
Learning platforms for workforce training, onboarding, and compliance built to be used, not just deployed.
Explore LMS 05 BuildAgentic Development
Web, mobile, and integration engineering for the requirements no off-the-shelf platform covers built to last, not to demo.
Explore development 06 InfraAgentic Infrastructure
Networking, infrastructure, and hardware procurement and support the physical and network layer every system above runs on.
Explore infrastructure
Where we operate
Dubai. Abu Dhabi. Riyadh. India. Cairo.
Delivery teams across the UAE's two largest markets, the Kingdom of Saudi Arabia, India, and Egypt close to the enterprises we serve, and to the talent that builds and supports their systems.
Hosting options
Deploy it however your business and security posture require.
The same systems, on whichever hosting model fits your risk, budget, and compliance needs not a one-size-fits-all default.
Sinapsis SaaS
Go live fastest on our existing, multi-tenant SaaS platform, with us managing uptime, patching, and scaling.
Your cloud
Deployed inside your own AWS, Azure, Google Cloud, or Oracle Cloud tenancy, so the infrastructure and data stay under your account and controls.
On-premises
A custom on-premises deployment, scoped purely around your business and security requirements, for workloads that can't leave your data center.
Next step
Tell us which system is holding your team back.
A first conversation takes thirty minutes and gets you a straight answer on scope, timeline, and cost.
Talk to usSolutions
Six domains. One forward-deployed team.
Every enterprise system eventually has to talk to every other one. We embed with your team, agentify all six under a single roof, and build the AI use cases specific to your business, so the integrations and the automation are our problem, not yours.
Agentic CX
Contact center platforms, omnichannel support, and journey design across voice, chat, WhatsApp, and email.
Explore CX 02 CRMAgentic CRM
Salesforce, HubSpot, Dynamics, and Zoho implementations tuned to how your sales and service teams actually work.
Explore CRM 03 ERPAgentic ERP
Finance, supply chain, HR, and operations, implemented and migrated without stopping the business.
Explore ERP 04 LMSAgentic LMS
Learning platforms for onboarding, compliance, and workforce development that people actually complete.
Explore LMS 05 BuildAgentic Development
Web, mobile, and integration engineering for the requirements no platform covers out of the box.
Explore development 06 InfraAgentic Infrastructure
Networking, infrastructure, procurement, and hardware support the layer everything else depends on.
Explore infrastructureHow we work
The same four phases, every time.
Whatever the system, the delivery spine doesn't change only its content does.
Discover
Map current systems, workflows, and pain points, and agree what "done" looks like before any build starts.
Design
Architect the solution around your process, not a vendor template and validate it with the people who'll use it daily.
Deploy
Build, migrate, and integrate in staged rollouts, with UAT and parallel-run periods before anything goes fully live.
Support
The team that built it stays on for tuning, training, and incident response support is a continuation, not a handoff.
Why one vendor
Fewer seams, fewer excuses.
Most enterprises end up with a CRM vendor, an ERP vendor, an IT reseller, and an agency four contracts, four support queues, and nobody accountable when the CRM won't sync with the ERP.
Sinapsis Apps collapses that into one team and one point of contact. When something breaks between systems, we don't get to point at someone else.
Agentic CX
Every channel, one conversation.
Customers don't experience your channels separately they experience one relationship with your brand. Our CX practice designs and builds the platforms that make that true operationally, not just in a slide deck. AI agents handle the routine volume across every channel, and a live co-pilot backs up your agents on everything else.
What we build
Omnichannel that's actually one channel.
We implement contact center platforms cloud and on-premises that unify voice, live chat, WhatsApp, email, and social into a single agent workspace with one customer history, not five browser tabs.
Routing, IVR design, and queue logic get built around your actual call volumes and staffing, not a generic best-practice template that falls apart at your peak hour.
Capabilities
- PlatformsGenesys, Five9, Amazon Connect, and Zendesk implementation and administration, matched to your volume and budget.
- ChannelsVoice, live chat, WhatsApp Business API, email, and social unified into one agent desktop.
- Self-serviceIVR and chatbot flows that resolve the routine cases, so agents spend time on the ones that need a human.
- Quality & workforceCall recording, QA scoring, and workforce management for scheduling and forecasting.
- AnalyticsCSAT, first-contact resolution, and handle-time dashboards tied to real business outcomes, not vanity metrics.
- AI agentsVoice and chat agents resolve routine tickets end to end, and a live co-pilot drafts the reply and summarizes the call for agents handling the rest.
Journey design
A customer shouldn't have to repeat themselves just because they switched from chat to a phone call.
- MappingFull journey mapping across every touchpoint, identifying where customers drop off or repeat themselves.
- DesignService blueprints that connect front-stage experience to the back-office systems and teams that deliver it.
- MeasurementJourney-level metrics, not just channel-level ones so a win in chat that creates a loss in voice actually gets caught.
- Digital twinA live model of the customer journey that agents and your team both watch, so a change gets tested against real behavior before it ships.
Agentic CRM
Built around how your team sells.
A CRM that doesn't match your sales and service process becomes a data-entry chore nobody keeps updated. We configure the platform to the process not the other way around. AI agents follow up, log activity, and update the pipeline automatically, so your team spends its time closing, not typing.
What we build
One source of truth for the customer relationship.
We implement and customize Salesforce, Microsoft Dynamics 365, HubSpot, and Zoho with the object model, pipeline stages, and approval flows mapped to your actual sales motion, not the vendor's default.
Migration from spreadsheets or a legacy CRM is scoped as its own workstream, with data cleaned before it lands in the new system a CRM inherits bad data forever if nobody fixes it first.
Capabilities
- Sales CRMPipeline, quoting, and forecasting configured to your deal stages and approval hierarchy.
- Service CRMCase management, SLAs, and knowledge base tied directly into the CX platform above.
- Marketing CRMCampaign management and lead scoring connected to the pipeline sales actually works.
- MigrationData cleansing, deduplication, and staged cutover from legacy CRMs or spreadsheets.
- IntegrationTwo-way sync with ERP, billing, and the contact center one customer record, not five.
- AI agentsOutreach and follow-up agents qualify leads and chase stalled deals automatically, while a sales co-pilot drafts the next email and flags the accounts that need a human call.
Agentic ERP
One backbone for finance and operations.
Finance, supply chain, HR, and operations tend to run on whatever system each department picked independently. ERP implementation is the project that finally puts them on the same backbone done carefully, it doesn't stop the business while it happens. AI agents reconcile, forecast, and flag exceptions continuously, so finance and ops review outcomes instead of building the report.
What we build
Implemented without stopping the business.
We implement and migrate SAP Business One, Microsoft Dynamics 365, Oracle NetSuite, and Odoo scoped module by module against your actual chart of accounts, inventory structure, and approval chains.
Every ERP cutover runs a parallel period: old and new systems side by side, reconciled line by line, before the old system is switched off. That's what prevents the finance-close nightmare that gives ERP projects their reputation.
Modules we implement
- FinanceGeneral ledger, AP/AR, and fixed assets, with multi-entity and multi-currency support for regional operations.
- Supply chainProcurement, inventory, and warehouse management, integrated with barcode and RFID hardware where needed.
- HR & payrollCore HR, payroll processing, and leave management compliant with UAE, KSA, Indian, and Egyptian labor requirements.
- Manufacturing & opsProduction planning and shop-floor tracking for manufacturing and asset-heavy operations.
- AI agentsReconciliation and forecasting agents match invoices, flag exceptions, and project inventory and cash position daily, catching what a monthly close would miss.
How a cutover runs
Parallel, reconciled, then switched.
The riskiest moment in any ERP project is cutover day. We remove the risk by never having just one day.
Build & configure
Modules configured against your chart of accounts and processes in a sandbox environment, validated by your finance and ops leads.
Data migration
Historical data cleaned, mapped, and loaded balances, open transactions, and master data reconciled to the legacy system.
Parallel run
New and old systems operate side by side for a full cycle, with every output reconciled line by line before anyone trusts the new numbers.
Cutover & hypercare
Old system retired once reconciliation is clean, with the implementation team on hypercare support through the first full close.
Agentic LMS
Training people actually finish.
Most learning platforms fail the same way: high enrollment, low completion. We build LMS deployments around the training people are required to do and the training they'd actually choose to do and measure both honestly. AI coaching agents personalize each learner's path and chase overdue training automatically, before it becomes a compliance gap.
What we build
Compliance that doesn't feel like compliance.
We implement Moodle, TalentLMS, Cornerstone, and Docebo configured with role-based learning paths so a new hire, a compliance-mandated course, and a leadership program don't all look like the same wall of modules.
Where content doesn't exist yet, we build it: instructional design, video production, and assessment authoring, done with your subject-matter experts rather than a generic course library.
Capabilities
- PlatformsMoodle, TalentLMS, Cornerstone, Docebo implementation, SSO, and HRIS integration.
- ContentInstructional design, video production, and assessment authoring built with your own subject-matter experts.
- ComplianceMandatory training tracking with audit-ready completion records for regulated industries.
- ReportingCompletion, competency, and skills-gap dashboards tied to actual role requirements, not generic LMS defaults.
- AI agentsCoaching agents personalize each learner's path and nudge overdue training automatically, while a manager co-pilot surfaces the team's real skills gaps.
Next step
Show us your current completion rate. We'll tell you why.
Agentic Development
For what no platform covers.
CRM, ERP, and LMS platforms cover most of what an enterprise needs and then there's the 20% that's specific to how your business actually works. That's what our custom development team builds, including the AI agents and workflow automation your off-the-shelf platforms don't ship with.
What we build
Software built to last, not to demo.
Web and mobile applications, internal tools, and customer-facing products architected for maintainability, not just a working prototype. The same team that ships it stays on to support it, so decisions get made knowing they'll have to live with them.
A large share of our custom work is integration: connecting the CRM to the ERP, the ERP to a bank's payment gateway, the LMS to the HRIS the plumbing that off-the-shelf platforms assume someone else will build.
Capabilities
- WebReact, Next.js, and Node.js applications, from customer portals to internal operations tools.
- MobileNative and cross-platform apps (Swift, Kotlin, React Native) for field teams and customer-facing products.
- IntegrationAPI design and middleware connecting CRM, ERP, LMS, payment gateways, and third-party services.
- CloudAWS and Azure infrastructure, CI/CD pipelines, and DevOps practice for teams that need to ship continuously.
- Legacy modernizationRe-platforming systems that have outgrown their original architecture, without a rewrite-from-scratch gamble.
- Agentic buildsCustom AI agents, LLM-based workflow automation, and the digital twins that model your process or asset, built and owned the same way as the rest of your stack.
How we engage
Fixed scope or embedded team your call.
Some projects have a clear spec and a fixed deliverable we quote and build to that. Others need an embedded team working inside your sprint cycle indefinitely, extending your own engineering capacity rather than delivering a one-off.
Either way, the same senior engineers stay on the account from kickoff through support no rotating cast of consultants relearning your codebase every quarter.
Next step
Send us the spec, or send us the problem either works.
Agentic Infrastructure
The layer everything else runs on.
A CRM is only as reliable as the network under it. We design, deploy, and support the infrastructure, networking, and hardware that every other system in this list depends on. AI monitoring agents catch the anomaly before it becomes an outage, and a network digital twin lets your team test a change safely before it touches production.
What we build
Designed for the outage you haven't had yet.
Network design and deployment LAN, WAN, SD-WAN, and wireless sized for your actual traffic and failure tolerance, not a generic office template. Redundancy gets built in where downtime is expensive, and left out where it isn't, deliberately.
For customers who need it on-premises, we run private data center and server room builds; for everyone else, we manage the cloud infrastructure layer that the CRM, ERP, and everything else actually run on.
Capabilities
- NetworkingLAN, WAN, SD-WAN, and enterprise wireless design, deployment, and ongoing management.
- InfrastructureOn-premises server rooms and private data centers, plus managed cloud infrastructure on AWS and Azure.
- SecurityFirewalls, endpoint protection, and network monitoring configured to the threat model of your industry.
- HardwareProcurement, deployment, and lifecycle support for servers, workstations, and networking equipment.
- Managed services24/7 monitoring and a help desk that resolves the routine tickets before they become outages.
- AI agentsMonitoring agents watch every managed network and system for anomalies and trigger remediation automatically, with a digital twin your team can use to simulate a change first.
Industries
Different regulations. Different urgency.
The six domains stay the same; what changes by industry is the compliance requirement, the use cases worth agentifying first, and how much downtime is actually tolerable.
Banking & Financial Services
Core banking integrations, CRM for relationship management, and infrastructure built to regional data-residency and audit requirements.
Retail & E-commerce
Omnichannel CX, POS-to-ERP integration, and inventory systems that stay accurate across physical and online storefronts.
Healthcare
Patient-facing CX, HR and workforce LMS for compliance training, and infrastructure built around clinical uptime requirements.
Government & Public Sector
Citizen service platforms, case management CRM, and on-premises infrastructure where data sovereignty is mandatory.
Education
LMS deployment at institutional scale, student information system integration, and campus network infrastructure.
Logistics & Manufacturing
ERP-driven supply chain visibility, warehouse hardware integration, and field service CX for distributed operations.
Hospitality & Real Estate
Guest and tenant CX, CRM for sales and leasing pipelines, and property-wide network infrastructure.
Professional Services
CRM for client relationship management, custom billing integrations, and secure remote-work infrastructure.
Public Utilities
Field workforce LMS, outage-resilient network design, and ERP for asset-heavy operations and maintenance.
Selected work
Named privately. Described honestly.
Enterprise clients across these sectors don't go on a public case-study page. What we can share is the shape of the work.
CRM and contact center unification for a regional bank
Replaced three disconnected service tools with one CRM-integrated contact center, cutting average case handling time and giving relationship managers a single customer view across retail and business banking.
- Unified customer record
- Omnichannel contact center
- Core banking integration
ERP and POS integration for a multi-store retail group
Connected in-store POS to a new ERP backbone so inventory, pricing, and promotions stay in sync across dozens of locations in real time, replacing a nightly batch process that was routinely a day behind.
- Real-time inventory sync
- Multi-location ERP rollout
- Parallel-run cutover
LMS deployment across a multi-campus institution
Rolled out a single LMS across multiple campuses with role-based learning paths for students, faculty, and staff, integrated with the existing student information system for single sign-on.
- Multi-campus LMS
- SIS single sign-on
- Role-based learning paths
Network and hardware refresh for a logistics operator
Redesigned warehouse network infrastructure and refreshed handheld scanning hardware for a logistics operator running near-continuous shift operations, with zero unplanned downtime during migration.
- Warehouse network redesign
- Handheld hardware refresh
- Zero-downtime migration
Company
Sinapsis the applied AI layer between your systems and your team.
A synapse is where two signals meet and become one action. That's what we build: a forward-deployed applied AI team that agentifies your CX, CRM, ERP, LMS, custom software, and infrastructure, use case by use case, so the systems act instead of just record.
The thesis
Enterprises don't fail because they picked the wrong CRM. They fail because nobody turns AI into a use case that actually runs in production.
- The marketEnterprises across the UAE, KSA, India, and Egypt are racing to adopt AI, but most of it stays a pilot, a chatbot demo, or a slide deck that never touches a production system.
- The failure modeAI stays theoretical. A model gets picked, a proof of concept gets built, and then it falls through the gap between the AI vendor and the CRM, ERP, or ticketing system it was supposed to run inside.
- Our betBe forward-deployed, not shrink-wrapped. Our engineers embed with your team, build the specific use case your business needs, and stay on to run and support the agents in production.
Vision
The default applied AI partner for the region's enterprises.
In the markets we operate Dubai, Abu Dhabi, Riyadh, across India, and in Cairo we intend to be the first call when an enterprise wants to agentify a workflow, not just automate a form. Not the loudest brand, but the one already running the most production use cases when the next RFP goes out.
The path there is unglamorous: win the use cases other vendors treat as a demo, support what we build long after the invoice is paid, and let each engagement deepen the next one.
Mission, in one line: make applied AI feel like a colleague running in the background, not a project that never ships.
What we believe
Applied, not theoretical.
A generic AI pilot is comfortable it never has to survive contact with a real workflow. We chose the harder position: build the specific use case, put it into production inside your CX, CRM, ERP, LMS, custom software, and infrastructure, and own the outcome.
That's slower to build as a company. It's better to be a customer of.
Principles
- Forward-deployedOur engineers sit with your team, not behind a ticket queue. The use case gets built against how your business actually runs, not a generic backlog.
- One teamThe people who design it build it, and the people who build it support it. No handoff between departments that don't talk to each other.
- Use case firstAn agent gets built around the workflow you need, never the other way around. A model nobody trusts isn't a working system.
- Honest scopingFixed estimates, staged rollouts, and parallel runs before any cutover because the biggest ERP and CRM failures are the ones rushed to a single go-live date.
- Stay after launchSupport isn't an upsell. The team on your account at go-live is the team still on it a year later.
Where we operate
Five cities, four countries.
Delivery teams in Dubai, Abu Dhabi, Riyadh, across India, and in Cairo close enough to the enterprises we serve to be on-site when it matters.
Contact
Talk to us.
Tell us which workflow you want agentified, or which six do. We'll come back with a scoped point of view, not a generic sales deck.
Offices
- DubaiUnited Arab Emirates headquarters & delivery
- Abu DhabiUnited Arab Emirates enterprise & government delivery
- RiyadhSaudi Arabia enterprise delivery
- IndiaEngineering & support operations
- CairoEgypt Engineering & remote support
Direct
- Emailhello@sinapsisapps.com
- Support24/7 for managed AI and infrastructure clients