Sinapsis Apps — enterprise systems, connected
The systems that hold your enterprise together.
CX, CRM, ERP, and LMS platforms; custom software; and the network and IT infrastructure underneath — designed, integrated, and supported by one team across the UAE, Saudi Arabia, and India.
Who we are
A systems integrator that stays after go-live.
Sinapsis Apps connects the parts of an enterprise that usually get bought separately and integrated badly: the customer experience layer, the CRM, the ERP, the training platform, the custom software that glues them together, and the network and hardware they all run on.
One team designs it, one team builds it, and the same team supports it after launch — so nothing falls into the gap between vendors pointing at each other.
What we deliver
CX Solutions
Contact center platforms, omnichannel support, and customer journey design that make every interaction feel like one conversation.
Explore CX 02 — CRMCRM Systems
Sales, service, and marketing CRM implementations built around how your teams actually sell and support — not the vendor's default workflow.
Explore CRM 03 — ERPERP Systems
Finance, supply chain, HR, and operations on one backbone — implemented, migrated, and integrated without disrupting the business that depends on it.
Explore ERP 04 — LMSLMS Systems
Learning platforms for workforce training, onboarding, and compliance — built to be used, not just deployed.
Explore LMS 05 — BuildCustom Development
Web, mobile, and integration engineering for the requirements no off-the-shelf platform covers — built to last, not to demo.
Explore development 06 — InfraNetwork, IT & Hardware
Networking, infrastructure, and hardware procurement and support — the physical and network layer every system above runs on.
Explore infrastructure
Where we operate
Dubai. Abu Dhabi. Riyadh. India.
Delivery teams across the UAE's two largest markets, the Kingdom of Saudi Arabia, and India — close to the enterprises we serve, and to the talent that builds and supports their systems.
Next step
Tell us which system is holding your team back.
A first conversation takes thirty minutes and gets you a straight answer on scope, timeline, and cost.
Talk to usSolutions
Six disciplines. One team.
Every enterprise system eventually has to talk to every other one. We design, build, and support all six under a single roof, so the integrations are our problem, not yours.
CX Solutions
Contact center platforms, omnichannel support, and journey design across voice, chat, WhatsApp, and email.
Explore CX 02 — CRMCRM Systems
Salesforce, HubSpot, Dynamics, and Zoho implementations tuned to how your sales and service teams actually work.
Explore CRM 03 — ERPERP Systems
Finance, supply chain, HR, and operations, implemented and migrated without stopping the business.
Explore ERP 04 — LMSLMS Systems
Learning platforms for onboarding, compliance, and workforce development that people actually complete.
Explore LMS 05 — BuildCustom Development
Web, mobile, and integration engineering for the requirements no platform covers out of the box.
Explore development 06 — InfraNetwork, IT & Hardware
Networking, infrastructure, procurement, and hardware support — the layer everything else depends on.
Explore infrastructureHow we work
The same four phases, every time.
Whatever the system, the delivery spine doesn't change — only its content does.
Discover
Map current systems, workflows, and pain points, and agree what "done" looks like before any build starts.
Design
Architect the solution around your process, not a vendor template — and validate it with the people who'll use it daily.
Deploy
Build, migrate, and integrate in staged rollouts, with UAT and parallel-run periods before anything goes fully live.
Support
The team that built it stays on for tuning, training, and incident response — support is a continuation, not a handoff.
Why one vendor
Fewer seams, fewer excuses.
Most enterprises end up with a CRM vendor, an ERP vendor, an IT reseller, and an agency — four contracts, four support queues, and nobody accountable when the CRM won't sync with the ERP.
Sinapsis Apps collapses that into one team and one point of contact. When something breaks between systems, we don't get to point at someone else.
Solutions — CX
Every channel, one conversation.
Customers don't experience your channels separately — they experience one relationship with your brand. Our CX practice designs and builds the platforms that make that true operationally, not just in a slide deck.
What we build
Omnichannel that's actually one channel.
We implement contact center platforms — cloud and on-premises — that unify voice, live chat, WhatsApp, email, and social into a single agent workspace with one customer history, not five browser tabs.
Routing, IVR design, and queue logic get built around your actual call volumes and staffing, not a generic best-practice template that falls apart at your peak hour.
Capabilities
- PlatformsGenesys, Five9, Amazon Connect, and Zendesk implementation and administration, matched to your volume and budget.
- ChannelsVoice, live chat, WhatsApp Business API, email, and social — unified into one agent desktop.
- Self-serviceIVR and chatbot flows that resolve the routine cases, so agents spend time on the ones that need a human.
- Quality & workforceCall recording, QA scoring, and workforce management for scheduling and forecasting.
- AnalyticsCSAT, first-contact resolution, and handle-time dashboards tied to real business outcomes, not vanity metrics.
Journey design
A customer shouldn't have to repeat themselves just because they switched from chat to a phone call.
- MappingFull journey mapping across every touchpoint, identifying where customers drop off or repeat themselves.
- DesignService blueprints that connect front-stage experience to the back-office systems and teams that deliver it.
- MeasurementJourney-level metrics, not just channel-level ones — so a win in chat that creates a loss in voice actually gets caught.
Solutions — CRM
Built around how your team sells.
A CRM that doesn't match your sales and service process becomes a data-entry chore nobody keeps updated. We configure the platform to the process — not the other way around.
What we build
One source of truth for the customer relationship.
We implement and customize Salesforce, Microsoft Dynamics 365, HubSpot, and Zoho — with the object model, pipeline stages, and approval flows mapped to your actual sales motion, not the vendor's default.
Migration from spreadsheets or a legacy CRM is scoped as its own workstream, with data cleaned before it lands in the new system — a CRM inherits bad data forever if nobody fixes it first.
Capabilities
- Sales CRMPipeline, quoting, and forecasting configured to your deal stages and approval hierarchy.
- Service CRMCase management, SLAs, and knowledge base tied directly into the CX platform above.
- Marketing CRMCampaign management and lead scoring connected to the pipeline sales actually works.
- MigrationData cleansing, deduplication, and staged cutover from legacy CRMs or spreadsheets.
- IntegrationTwo-way sync with ERP, billing, and the contact center — one customer record, not five.
Solutions — ERP
One backbone for finance and operations.
Finance, supply chain, HR, and operations tend to run on whatever system each department picked independently. ERP implementation is the project that finally puts them on the same backbone — done carefully, it doesn't stop the business while it happens.
What we build
Implemented without stopping the business.
We implement and migrate SAP Business One, Microsoft Dynamics 365, Oracle NetSuite, and Odoo — scoped module by module against your actual chart of accounts, inventory structure, and approval chains.
Every ERP cutover runs a parallel period: old and new systems side by side, reconciled line by line, before the old system is switched off. That's what prevents the finance-close nightmare that gives ERP projects their reputation.
Modules we implement
- FinanceGeneral ledger, AP/AR, and fixed assets, with multi-entity and multi-currency support for regional operations.
- Supply chainProcurement, inventory, and warehouse management, integrated with barcode and RFID hardware where needed.
- HR & payrollCore HR, payroll processing, and leave management compliant with UAE, KSA, and Indian labor requirements.
- Manufacturing & opsProduction planning and shop-floor tracking for manufacturing and asset-heavy operations.
How a cutover runs
Parallel, reconciled, then switched.
The riskiest moment in any ERP project is cutover day. We remove the risk by never having just one day.
Build & configure
Modules configured against your chart of accounts and processes in a sandbox environment, validated by your finance and ops leads.
Data migration
Historical data cleaned, mapped, and loaded — balances, open transactions, and master data reconciled to the legacy system.
Parallel run
New and old systems operate side by side for a full cycle, with every output reconciled line by line before anyone trusts the new numbers.
Cutover & hypercare
Old system retired once reconciliation is clean, with the implementation team on hypercare support through the first full close.
Solutions — LMS
Training people actually finish.
Most learning platforms fail the same way: high enrollment, low completion. We build LMS deployments around the training people are required to do and the training they'd actually choose to do — and measure both honestly.
What we build
Compliance that doesn't feel like compliance.
We implement Moodle, TalentLMS, Cornerstone, and Docebo — configured with role-based learning paths so a new hire, a compliance-mandated course, and a leadership program don't all look like the same wall of modules.
Where content doesn't exist yet, we build it: instructional design, video production, and assessment authoring, done with your subject-matter experts rather than a generic course library.
Capabilities
- PlatformsMoodle, TalentLMS, Cornerstone, Docebo — implementation, SSO, and HRIS integration.
- ContentInstructional design, video production, and assessment authoring built with your own subject-matter experts.
- ComplianceMandatory training tracking with audit-ready completion records for regulated industries.
- ReportingCompletion, competency, and skills-gap dashboards tied to actual role requirements, not generic LMS defaults.
Next step
Show us your current completion rate. We'll tell you why.
Solutions — Custom Development
For what no platform covers.
CRM, ERP, and LMS platforms cover most of what an enterprise needs — and then there's the 20% that's specific to how your business actually works. That's what our custom development team builds.
What we build
Software built to last, not to demo.
Web and mobile applications, internal tools, and customer-facing products — architected for maintainability, not just a working prototype. The same team that ships it stays on to support it, so decisions get made knowing they'll have to live with them.
A large share of our custom work is integration: connecting the CRM to the ERP, the ERP to a bank's payment gateway, the LMS to the HRIS — the plumbing that off-the-shelf platforms assume someone else will build.
Capabilities
- WebReact, Next.js, and Node.js applications, from customer portals to internal operations tools.
- MobileNative and cross-platform apps (Swift, Kotlin, React Native) for field teams and customer-facing products.
- IntegrationAPI design and middleware connecting CRM, ERP, LMS, payment gateways, and third-party services.
- CloudAWS and Azure infrastructure, CI/CD pipelines, and DevOps practice for teams that need to ship continuously.
- Legacy modernizationRe-platforming systems that have outgrown their original architecture, without a rewrite-from-scratch gamble.
How we engage
Fixed scope or embedded team — your call.
Some projects have a clear spec and a fixed deliverable — we quote and build to that. Others need an embedded team working inside your sprint cycle indefinitely, extending your own engineering capacity rather than delivering a one-off.
Either way, the same senior engineers stay on the account from kickoff through support — no rotating cast of consultants relearning your codebase every quarter.
Next step
Send us the spec, or send us the problem — either works.
Solutions — Network, IT & Hardware
The layer everything else runs on.
A CRM is only as reliable as the network under it. We design, deploy, and support the infrastructure, networking, and hardware that every other system in this list depends on.
What we build
Designed for the outage you haven't had yet.
Network design and deployment — LAN, WAN, SD-WAN, and wireless — sized for your actual traffic and failure tolerance, not a generic office template. Redundancy gets built in where downtime is expensive, and left out where it isn't, deliberately.
For customers who need it on-premises, we run private data center and server room builds; for everyone else, we manage the cloud infrastructure layer that the CRM, ERP, and everything else actually run on.
Capabilities
- NetworkingLAN, WAN, SD-WAN, and enterprise wireless design, deployment, and ongoing management.
- InfrastructureOn-premises server rooms and private data centers, plus managed cloud infrastructure on AWS and Azure.
- SecurityFirewalls, endpoint protection, and network monitoring — configured to the threat model of your industry.
- HardwareProcurement, deployment, and lifecycle support for servers, workstations, and networking equipment.
- Managed services24/7 monitoring and a help desk that resolves the routine tickets before they become outages.
Industries
Different regulations. Different urgency.
The six solution lines stay the same; what changes by industry is the compliance requirement, the integration target, and how much downtime is actually tolerable.
Banking & Financial Services
Core banking integrations, CRM for relationship management, and infrastructure built to regional data-residency and audit requirements.
Retail & E-commerce
Omnichannel CX, POS-to-ERP integration, and inventory systems that stay accurate across physical and online storefronts.
Healthcare
Patient-facing CX, HR and workforce LMS for compliance training, and infrastructure built around clinical uptime requirements.
Government & Public Sector
Citizen service platforms, case management CRM, and on-premises infrastructure where data sovereignty is mandatory.
Education
LMS deployment at institutional scale, student information system integration, and campus network infrastructure.
Logistics & Manufacturing
ERP-driven supply chain visibility, warehouse hardware integration, and field service CX for distributed operations.
Hospitality & Real Estate
Guest and tenant CX, CRM for sales and leasing pipelines, and property-wide network infrastructure.
Professional Services
CRM for client relationship management, custom billing integrations, and secure remote-work infrastructure.
Public Utilities
Field workforce LMS, outage-resilient network design, and ERP for asset-heavy operations and maintenance.
Selected work
Named privately. Described honestly.
Enterprise clients across these sectors don't go on a public case-study page. What we can share is the shape of the work.
CRM and contact center unification for a regional bank
Replaced three disconnected service tools with one CRM-integrated contact center, cutting average case handling time and giving relationship managers a single customer view across retail and business banking.
- Unified customer record
- Omnichannel contact center
- Core banking integration
ERP and POS integration for a multi-store retail group
Connected in-store POS to a new ERP backbone so inventory, pricing, and promotions stay in sync across dozens of locations in real time, replacing a nightly batch process that was routinely a day behind.
- Real-time inventory sync
- Multi-location ERP rollout
- Parallel-run cutover
LMS deployment across a multi-campus institution
Rolled out a single LMS across multiple campuses with role-based learning paths for students, faculty, and staff, integrated with the existing student information system for single sign-on.
- Multi-campus LMS
- SIS single sign-on
- Role-based learning paths
Network and hardware refresh for a logistics operator
Redesigned warehouse network infrastructure and refreshed handheld scanning hardware for a logistics operator running near-continuous shift operations, with zero unplanned downtime during migration.
- Warehouse network redesign
- Handheld hardware refresh
- Zero-downtime migration
Company
Sinapsis — the point where systems connect.
A synapse is where two systems meet and pass a signal cleanly. That's the whole premise of this company: the handoff between your CX, CRM, ERP, LMS, custom software, and infrastructure is where most enterprise technology quietly fails — so we own all of it.
The thesis
Enterprises don't fail because they picked the wrong CRM. They fail because nobody owns what happens between systems.
- The marketEnterprises across the UAE, KSA, and India are modernizing fast — but buying CX, CRM, ERP, and LMS from four separate vendors, each optimizing for their own renewal, not your outcome.
- The failure modeIntegration becomes nobody's job. The CRM vendor blames the ERP vendor, the ERP vendor blames the network, and the enterprise pays four invoices for one broken workflow.
- Our betOwn the full stack of systems, not just one. One team designing, building, and supporting CX through infrastructure means the seams are our responsibility — not a change request someone has to fight for.
Vision
The default systems partner for the region's enterprises.
In the markets we operate — Dubai, Abu Dhabi, Riyadh, and across India — we intend to be the first call when an enterprise needs a system built, connected, or kept running. Not the loudest brand, but the one already holding the most production systems when the next RFP goes out.
The path there is unglamorous: win the integration work other vendors avoid, support what we build long after the invoice is paid, and let each engagement deepen the next one.
Mission, in one line: make enterprise technology feel like one system, not five.
What we believe
Accountability over specialization.
Being a specialist in one system is comfortable — you can always blame the layer you don't own. We chose the harder position: own CX, CRM, ERP, LMS, custom development, and infrastructure together, so there's nowhere to point when something breaks.
That's slower to build as a company. It's better to be a customer of.
Principles
- One teamThe people who design it build it, and the people who build it support it. No handoff between departments that don't talk to each other.
- Process firstPlatforms get configured to your workflow — never the other way around. A tool nobody uses correctly isn't a working system.
- Honest scopingFixed estimates, staged rollouts, and parallel runs before any cutover — because the biggest ERP and CRM failures are the ones rushed to a single go-live date.
- Stay after launchSupport isn't an upsell. The team on your account at go-live is the team still on it a year later.
Where we operate
Four cities, three countries.
Delivery teams in Dubai, Abu Dhabi, Riyadh, and across India — close enough to the enterprises we serve to be on-site when it matters.
Contact
Talk to us.
Tell us which system needs work — or which six do. We'll come back with a scoped point of view, not a generic sales deck.
Offices
- DubaiUnited Arab Emirates — headquarters & delivery
- Abu DhabiUnited Arab Emirates — enterprise & government delivery
- RiyadhSaudi Arabia — enterprise delivery
- IndiaEngineering & support operations
Direct
- Emailhello@sinapsisapps.com
- Support24/7 for managed infrastructure clients